Are you passionate about the media industry? Do you dream of a career as a journalist, content creator, or public relations officer? If so, pursuing a Bachelor of Arts (Hons) in Mass Communication (BA Mass Communication) could be the perfect path for you. SMS Varanasi offers a comprehensive three-year full-time program designed to develop learners into competent and efficient media professionals ready to excel in the ever-evolving media and entertainment industry.

Affiliation and Duration

The BA Mass Communication program at SMS Varanasi is offered by an autonomous college affiliated with Mahatma Gandhi Kashi Vidhyapith (MGKVP) in Varanasi. The duration of the course is three years, providing students with ample time to delve deep into the various aspects of mass communication and gain practical skills necessary for success in the field.

Eligibility and Course Fee

To be eligible for the BA Mass Communication program, candidates should have completed their Intermediate or 10+2 in any discipline. Students appearing in their final examination of Intermediate/10+2 are also eligible to apply. The course fee for each semester is Rs. 20,000.

Curriculum Overview

The BA Mass Communication program offers a well-rounded curriculum that covers a wide range of subjects essential for a career in media. Let’s take a closer look at the subjects offered during each semester:

First Semester/Year:

• Communication, Media & Society
• Introduction to Journalism
• Principles of Communication
• Principles of Management
• Cyber Security
• Graphic Design & Visual Image (Vocational Faculty)
• Food, Nutrition, and Hygiene (Co-Curricular Course)

Second Semester/Year:

• Print Media Production
• Print Media Production Lab
• Media History
• Public Relations
• Advertising and Media
• Management Information System
• Camera & Editing (Vocational Faculty)
• First Aid and Health (Co-Curricular Course)

Third Semester/Year:

• Exploring Hindi Cinema
• Radio Journalism
• Radio Journalism Lab
• Photo Journalism
• Photo Journalism Lab
• Organizational Behaviour
• Business Environment
• Content Writing (Vocational Faculty)
• Human Values and Environment Studies (Co-Curricular Course)

Fourth Semester/Year:

• Development Communication
• Reporting and Anchoring
• Reporting and Anchoring Lab
• Social Media
• Marketing Management
• Data Mining
• Digital Marketing (Vocational Faculty)
• Physical Education and Yoga (Co-Curricular Course)

Fifth Semester/Year:

• Television Journalism
• Television Journalism Lab
• Writing for Media
• Communication Research
• Communication Research Lab
• Global Politics and Media
• Analytical Ability and Digital Awareness (Vocational Faculty)
• Internship (Co-Curricular Course)

Sixth Semester/Year:

• Documentary
• Documentary Lab
• Alternative Media
• Integrated Marketing Communication
• Media Management
• Communication Skill and Personality Development (Vocational Faculty)
• Dissertation (Co-Curricular Course)

How to Apply for BA (Hons) Mass Communication Program at SMS Varanasi?

Applying for the BA Mass Communication program is a simple process. The application form can be filled out online through the college’s website online. There is an application fee of Rs. 500. The tuition fee per semester is Rs. 20,000, and there are additional one-time fees such as Admission Fee, Caution Money (Refundable), and Alumni Fee.

Scholarship Opportunities

The college provides merit scholarships for new admissions in undergraduate courses, including B.A.(Hons) Mass Comm. The scholarship amount depends on the overall percentage obtained in the qualifying examination. Students with a percentage between 75% to less than 85% are eligible for a 10% scholarship on the first-year fee, while those with 85% and above receive a 15% scholarship on the first-year fee.

Scope of B.A. (Hons) Mass Communication

Completing the B.A.(Hons) Mass Communication course opens up a world of job prospects in the journalism and media industry. Graduates can explore careers as journalists, public relations officers, content researchers and creators, media planners, and more. The program also serves as a solid foundation for higher study options, such as master’s and doctorate level programs in mass communications.

Program Learning Outcomes

Throughout the course, students develop a diverse set of skills and knowledge essential for success in the media industry. Here are some of the program’s learning outcomes:

• Writing Skills: Students acquire professional writing skills, mastering the ABCD of media writing – Accuracy, Brevity, Clarity, and Discernment.
• Technological Skills: Students are trained to handle modern technologies used in media, such as computers, the internet, and other digital tools.
• Overall Knowledge of Subjects to Write: Students gain a comprehensive understanding of various subjects, including the Indian Constitution, Freedom of Speech, and international relations, enabling them to write informed and insightful content.
• Complete Professional Skills of Electronic Media: Students receive practical training in program and documentary production for television, photography, news reading for TV and radio, and radio jockey skills.
• Complete Training of Public Relations and Publicity Affairs: Students learn modern tools and techniques of PR and publicity to meet the demands of the industry.
• Practical Knowledge of Editing on Modern Computers: Students gain expertise in editing news for print and electronic media using state-of-the-art editing software.
• Knowledge Regarding Journalism in Development, Environment, Economy, and Sports: Students gain theoretical and practical knowledge of news report writing in emerging media subjects, catering to the needs of readers.
• Understanding of Event Management: Students develop an understanding of organizing events through internships in event companies, equipping them to excel as event media professionals.
• Understanding of Press Law and Media Ethics: Students gain insight into press law and media ethics to practice responsible journalism and safeguard their publications from legal complications.

Embark on a Rewarding Journey!

By studying BA Mass Communication, you are laying the foundation for an exciting and fulfilling career in the media industry. The program equips you with the necessary skills, knowledge, and practical experience to excel as a media professional. Whether you aspire to be a journalist, content creator, or public relations expert, this course offers the perfect platform to launch your career. Apply online and take the first step towards a successful future in the world of media and communication.