Are you looking to launch your career in the field of marketing? Are you interested in taking a higher-level approach to building your skills and knowledge base? Then, an MBA Program in Marketing is the perfect step forward!

SMS Varanasi offers a highly sought-after MBA program that gives you access to the latest industry trends and real-world expertise from faculty. Our program is a two-year residential course which equips you with the skills needed to become an expert in various fields, such as:

• Marketing
• Finance
• Operations Management
• Human Resource Management
• Business Analytics

When we talk about MBA in Marketing, for a layman, it would be like, “All we have to do is sell things as the vegetable guy says – Aloo le lo!”, but do you really think marketing is all about that?

Even this small example has a lesson that even a small vegetable vendor needs knowledge of marketing. What if he would go on selling vegetables without screaming about what he was selling? The people who are lying in bed and have their ACs on wouldn’t even know when he came and when he went off.

But marking is much more than screaming the product’s name. It is an omnipresent field. Marketing involves a huge number of opportunities under its umbrella.

I mean think about it, how did you know about a product that most probably you use every day? Through an advertisement, I guess. So, we can say, from advertisements to feedback, marketing is present everywhere.

One can work for an FMG company or a corporate that deals in electrical appliances; every industry needs someone to help them sell those products.

Now that we are clear about how wide the field of marketing is, let us elaborate on what you will study in MBA Marketing, and how will it be helpful in the Business World.

Advertising Management

We have already discussed how important is the role of advertisement in marketing. Advertisement is the easiest way to reach out to end users and make them aware of your products or services.

Advertisement management is an important subject to be covered under Marketing. It involves planning, designing, and executing an ad campaign. By learning about this subject in MBA Marketing, you will understand how to create a plan for an effective advertisement strategy.

Managing ads is like adding toppings to a pizza, the more innovative and creative you are, the more palatable it looks to the prospective buyers – and the more it sells!

Business Marketing

Business marketing is a specialized field which deals in the promotion of goods and services used by other businesses. It includes studying how to identify and meet the needs of business customers, as well as understanding their buying behaviour.

This subject will teach you how to create strategies for targeting businesses, such as negotiating the price, evaluating competitors, managing customer relationships, and building relationships with vendors.

An important aspect of an MBA program, Business Marketing will give you a comprehensive idea about how to promote and sell products/services to businesses.

An MBA graduate who wants to make a career in the field of Marketing should have a sound understanding of Business Marketing if they want to join an industry or a sector that deals with B2B sales.

Service Marketing

Service is what makes the world go round. We all need services at every step. Services can be anything from getting a haircut to buying insurance. Service marketing is an important field of study in MBA Marketing as it helps you understand how services are unique and different from products, and how to market the same.

The subject includes understanding the components of service quality, customer loyalty and satisfaction, segmentation & targeting strategies for services, service warranties, and so on.

The knowledge of Service Marketing will equip you with the skills needed to provide customers with a satisfactory service experience and make them loyal to your product/brand.

Brand Management

Pepsi and Coca-Cola are prime examples of how important brand management is in the marketing industry. Brand management is a critical part of any business, and it involves planning, developing and controlling branding strategies.

The subject covers topics such as brand identity, positioning strategies, differentiation tactics, building loyalty and customer relationships, pricing strategies and much more.

By learning this subject in MBA Marketing, you will understand how to create strategies to position brands, and how to give them a personality that appeals to the target audience.

You need to have in-depth knowledge of brand management if you wish to be part of an organization’s marketing team or take up a job as a branding consultant.

Retailing Management

When you are pursuing an MBA (Master of Business Administration) program in marketing, you cannot miss out on Retail Management. Retailing is a very important part of the marketing mix and involves selling products directly to end users. If you have ever been to a mall, you know how the retailers are working hard to attract customers and make sales.

Retail Management focuses on topics such as designing retail store layouts, managing merchandise display, understanding consumer buying behaviour, customer service strategies and more.

You also learn about understanding customer needs and wants, creating loyalty programs, managing inventory and supply chain, setting up an effective pricing strategy and more.

By learning this subject, you will learn how to manage a retail store in an effective manner and also understand the nuances of customer service. With the right skill set, Retail Management can be one of the most rewarding careers in Marketing.

Analytical Marketing

Analytical Marketing is about understanding how markets work and how marketing strategies can be formulated to make the most out of them. This subject will teach you various techniques such as segmentation, targeting and positioning, data analysis, market research methods and more.

You will learn about using analytical models and simulations to create solutions for different scenarios. These skills are necessary if you wish to pursue a career in analytical marketing and data-driven decision-making.

By understanding analytical marketing, you will gain insights into how different markets work and develop strategies to target them effectively.

Digital Marketing

Digital Marketing is the new age way of reaching out to customers across the world without having to invest too much in traditional media such as television and print.

In MBA Marketing, you will learn the basics of Digital Marketing such as setting up campaigns, using social media platforms to reach out to customers, creating content for different channels and more. You will also learn about using tools such as Google AdWords and other analytics software to measure the performance of campaigns.

By mastering Digital Marketing, you can create campaigns that reach out to the right audience and drive them to take action. With the growing importance of online marketing, this is one of the most sought-after skills in the industry.

Overall, MBA in Marketing covers all those subjects which are exclusive to the field of marketing. One should be aware of branding, retailing, analysing, advertising, provision of services, and taking corrective measures to keep the business growing. By pursuing this program, you will be able to unlock your potential in the field of marketing and become a successful professional.