Ready to become a business superstar? Join the Bachelor of Business Administration program at SMS Varanasi. This program of the autonomous management institute is affiliated with Mahatma Gandhi Kashi Vidyapith has a BBA program that’s got it all: practical curriculum, management theories, and a pathway to success in the business world.

Taking only three years (six semesters), it welcomes students from all backgrounds who’ve completed their 10+2 or are about to. So take the plunge, join SMS Varanasi, and let the journey towards business excellence begin!

BBA Curriculum Eases Your Entry into the Business World

The BBA curriculum at SMS Varanasi is designed to provide students with the knowledge and skills they need to succeed in the business world. In each semester, you’ll have a blend of compulsory core topics along with electives and practical activities that will help to develop business acumen.

First Semester

As students start their journey with the BBA program, they’ll be taught core topics like:

• Business Environment:

This course will open your eyes to the multi-faceted environment in which companies thrive. You’ll delve into the economic, social, technological, legal, and political factors that shape business operations. 

With the right set of tools and techniques, you’ll be able to read between the lines and decode the shifts in the business landscape. Leave no aspect unexplored as you prepare to master the dynamic forces of the business world.

• Management Principles & Practices:

Management Principles & Practices is a dynamic course that explores the intricate world of management with the aim of providing students with essential tools and knowledge to succeed in business. Through a thorough exploration of various management concepts, students will learn how to effectively interpret these principles and apply them in an organisational setting. 

In addition, students will analyse management practices and determine effective ways to handle crises in the workplace. With a focus on real-world scenarios, students will gain valuable insights into how to apply business strategies that yield desirable outcomes.

• Book-Keeping & Accounting:

With this course, you’ll delve into the exciting world of bookkeeping and accounting, gaining a solid grasp of the foundational theory and practices. You’ll develop keen analytical skills that allow you to turn financial data into insightful insights and learn how to create precise financial statements. 

This course is highly practical, featuring a variety of exercises and use cases to ensure that you leave with the skills you need to succeed in the field. By the end, you’ll know how to adapt financial statements to aid in business decision-making processes.

Students can choose one of the following Minor Electives:

• IT Tools for Managers:

Increase your managerial prowess with our IT tools course! Gain knowledge on a variety of productivity and decision-making tools that can improve your business skills. Learn the ins and outs of choosing the right tool, demonstrating its use, and optimising it in a business environment. 

We’ll cover Microsoft Office tools as well as other popular tools in depth to help make your documentation and presentations more efficient than ever before.

• Cyber Laws:

This course delves into the exciting and constantly evolving world of cyber laws and how they affect online businesses. With a strong focus on global regulations, students will explore the various legal frameworks that govern cyberspace and analyse how they influence the smooth operation of e-commerce operations. 

From developing strategies to stay compliant to creating a safe and secure work environment, this course is a must for any entrepreneur venturing into the digital age.

Business Communication as a Vocational Course helps students to discover the art of communication within the business world. They will learn how communication skills play a vital role in different aspects of an organisation, such as leadership, teamwork, customer service, and decision-making. 

With hands-on exercises and real-life cases, students will have the opportunity to hone their communication skills and develop the ability to communicate like a pro in a professional setting.

Students also learn Food, Nutrition & Hygiene as a Co-Curricular Course where they delve into the fascinating world of food, nutrition, and hygiene. This class will equip you with the fundamental knowledge required to maintain a healthy lifestyle, highlighting the significance of proper nutrition for your overall well-being.

Second Semester

The second semester of the BBA program at SMS Varanasi offers a wide array of specialised courses, including core courses like:

• Cost and Management Accounting:

In this course, students will explore the fundamentals of cost and management accounting that are fundamental for running any business. Through realistic case studies, they’ll acquire skills to create and assess organisational budgeting processes in order to strengthen their overall performance.

Along the way, concepts such as various cost accounting techniques will be covered so learners can effectively apply them across a range of businesses.

• Organisational Behaviours:

This course dives deep into the science of organisational behaviour and equips students with invaluable insights on how to create a productive work environment. With case studies and examples, it provides an analytical approach for assessing individual and group-level human behaviour within organisations to effectively tackle workplace issues.

Students will gain knowledge that can be utilised in their current job roles or future endeavours by learning about effective processes for driving workplace effectiveness.

• Managerial Economics:

Managerial economics provides vital insight into how organisations and businesses operate. This course delves deeper, exploring the intricacies of economic concepts, principles and laws that govern their decision-making in both predictable and unpredictable situations.

Students analyse real-world case studies to develop solutions for firms facing uncertain changes within an ever-shifting economy – learning to mitigate risks while maximising profits on behalf of those they serve.

Students can choose one of the following Minor Electives: 

• Business Statistics:

With this course, students will gain an understanding of key statistical principles and their application to business decision-making. From exploring analytical strategies that aid in interpreting data results accurately to evaluating the best possible solutions for organisations’ issues, learners can acquire essential skill sets necessary for sound judgement as a professional.

Through real-world examples and hands-on practice with modern methods of analysis, participants are equipped with knowledge of how statistics equip businesses to make more informed decisions!

• Business Mathematics:

This course provides an engaging introduction to business mathematics and its potential for solving real-world problems. Students will develop a range of problem-solving skills with the help of mathematical tools, and then put these into practice through case studies that explore the role maths plays in modern businesses.

By sharpening their knowledge and understanding this way, participants can draw useful inferences from complex data sets encountered on the job.

Retail Management as a Vocational Course helps students to discover ways to lead successful outlets. Through case studies and real-world examples, pupils gain an understanding of the alternatives available in managing a store operation as well as how they might measure their effectiveness. Aspiring entrepreneurs will hone skills related to relating, rephrasing, and analysing outcomes – all key components for success in today’s competitive market!

Students also learn First Aid & Health as a Co-Curricular Course where students learn essential skills needed to assess and provide care for ill or injured individuals. Through this course, you will learn how to effectively assess the condition of a person in need and provide CPR to infants, children, and adults.

You will also gain the knowledge and skills to handle emergency childbirth, as well as understand the importance of basic sex education in helping young people navigate questions related to sex responsibly and with confidence.

Third Semester

This semester, students embark on a journey to explore the major aspects of running a business, with courses like:

• Marketing Management

In this course, students will explore the world of marketing management and uncover a wealth of knowledge related to market segmentation, target marketing strategies, branding techniques, price points optimization tactics – even understanding consumer behaviour.

Gain insight into how key elements like market research and analytics contribute to proper decision-making in order for companies or brands to succeed in any given scenario.

• Human Resource Management

Organisations rely on their human resources to drive success and reach goals – making effective HRM essential. In this course, you’ll discover the ins and outs of managing personnel by exploring topics such as job selection, performance improvement, training opportunities for employees, payroll & benefits considerations, handling employee issues or concerns professionally, and creating robust policies that everyone can follow.

• Financial Management

Develop the financial skills you need for successful decision-making in business. This course will cover essential quantitative techniques and concepts that form the foundation of smart management, such as evaluating cash flow through analysis, grasping time value principles to maximise returns on investments, budgeting capital efficiently while taking risk into account – even forecasting future trends with accuracy.

Students can choose one of the following Minor Electives:

• Quantitative Techniques for Managers

Equip yourself with the skills needed to make informed business decisions in a world driven by data. In this course, you will develop a strong understanding of quantitative techniques used for management and decision-making purposes.

From statistical analysis and optimization strategies to forecasting methods like visualisation or simulations – learn how each tool can be applied so that your organisation is equipped with up-to-date analytics information when making choices going forward!

• Personal Finance

This course will unlock a new level of financial freedom to improve your life. From budgeting and saving, all the way through investing, debt management and retirement planning – you’ll gain an understanding of how each interacts with one another for optimal monetary outcomes.

With this knowledge in hand, you can take control over personal finances – providing yourself with more options than ever before!

E-Commerce as a Vocational Course helps students to understand how e-commerce has transformed the way businesses and consumers operate. This course will explore how it works by looking at its technologies, and marketing strategies for online business success, as well as providing an understanding of secure electronic payments. 

Different types of e-commerce models including B2B (business to business), B2C (business to consumer), C2C (consumer to consumer) and C2B (client/customer to business) will also be explored in order to examine their unique features while identifying any potential challenges associated with each model.

Students also learn Human Values & Environmental Studies as a Co-Curricular Course in which learners will have the opportunity to develop a deeper understanding of social responsibility and equip themselves with the tools to address global challenges.

By exploring markets, ethics, law and their interplay in various contexts we can gain insights into countering unethical behaviour. Additionally, students will be provided with an informed outlook on crafting morally articulate solutions for management issues as well as discussing sustainable development – key ingredients for shaping our future environment!

Fourth Semester

In the fourth semester, students will focus on some other vital aspects of businesses, such as:

• Sales Management:

Organisations today need to be on top of their sales management game in order to reach revenue and growth goals. This course is designed with the intent to give participants a deeper understanding of efficient strategies for managing both customer relations, as well as optimising team performance throughout the entire sales process. 

Through learning about different tactical practices such as key principles, technologies and tools used within this field; you will obtain valuable skills that drive successful outcomes across all areas of your business’s selling journey.

• Business Research Methods:

As a manager or decision-maker, knowing how to systematically research and analyse data is key to addressing complex business issues. This course provides an opportunity for you to hone your skill set by learning the best methods of conducting rigorous research that results in meaningful findings. 

You’ll explore quantitative and qualitative techniques alongside survey design, hypothesis testing, and data collection/analysis interpretation – leaving you with all the resources necessary for making sound decisions based on evidence!

• Production & Operation Management:

Delivering quality products and services, optimising resources, and delivering exceptional customer satisfaction are essential elements of success for any organisation. This course provides a comprehensive overview of the concepts and principles behind production & operations management to achieve these goals – ranging from demand forecasting strategies through resource allocation optimization up to performance measurement methods. 

Production planning & control as well as capacity management will be studied in depth with an additional focus on process design standards along with understanding key components such as supply chain mechanisms, lean processes, and quality assurance tactics.

Students will have to choose one of the following Minor Electives:

• Management Information Systems:

In this course, gain an in-depth understanding of the powerful tools and techniques used to collect, process, store, and disperse information with MIS. Discover how cutting-edge technologies can be applied to boost business efficiency across strategic levels – tactical or operational.

• Rural Development:

Gain the ability to identify and tackle key challenges of rural development with this unique course. In-depth analysis of social, economic, and environmental factors contribute towards a solid foundation for sustainable growth in remote areas. 

You will learn how creative approaches can help break through poverty cycles and eradicate unemployment while creating more evenly distributed resources in order to build better futures for all those living within these regions.

Digital Marketing as a Vocational Course helps students to keep up with the ever-evolving digital business world. It helps in arming yourself with a comprehensive and effective understanding of today’s top marketing strategies is essential.

In this course, you’ll gain valuable knowledge on how to navigate through various aspects of modern digital marketing like SEO, PPC advertising and content creation – so that your efforts can drive sustainable growth for your company. 

Students also learn Physical Education & Yoga as a Co-Curricular Course. This course is designed to give a full-spectrum understanding of physical health and well-being, including fitness, weight management and traditional Indian games.

Also, it will focus on the ethics behind yoga’s practice as part of value education – equipping students with guidance on how to apply its lessons for greater holistic development.

Fifth Semester

The fifth semester of the BBA program offers students advanced courses. The students also undertake a survey or a project this year. The core courses this semester include:

• Business Regulatory Framework:

Understanding the legal principles behind what makes a business succeed is essential. This course will cover fundamental laws that all entrepreneurs need to be familiar with, such as: 

• Contract Act which defines agreement enforceability; 
• Sales of Goods Act outlining terms & conditions in sale contracts; 
• Limited Liability Partnership law establishing a distinct corporate entity type offering personal protection against debts and liabilities incurred by limited partners; and 
• Consumer Protection Act focusing on buyer-seller relationships safeguarding consumers from dishonest practices.
• Financial Institutions & Market:

Explore the inner workings of India’s diverse financial markets, from stocks and bonds to commodities and currencies. Get an in-depth look at the market structure, participants involved and regulations that govern them all. 

Also gain insight into a variety of key Indian institutions such as banks, NBFCs (non-banking financial companies), mutual funds and insurance providers – essential for understanding how transactions are conducted today

• Income Tax:

This comprehensive course introduces students to the world of Income Tax Law and equips them with in-depth knowledge about Total Income, various Heads of Income, and Exemptions & Deductions available. 

Students will learn how to compute tax liabilities for Individuals as well as Hindu Undivided Families (HUFs) while also understanding topics like Filing Types and Due Dates along with their associated penalties upon non-compliance.

• Consumer Behaviour:

This course will give you the tools to understand and drive consumer habits, as well as develop persuasive advertising strategies for marketing applications. You’ll learn about how a range of factors – from culture and lifestyle to psychological processes- influence choices in decision-making.

Furthermore, it provides insight into the many types of advertising communications models that shape consumers’ behaviour towards products or services.

In the Survey or Project, BBA students will have a unique opportunity to put the collection of knowledge and skills they have acquired through their program into real-world practice.

With surveys or projects, students will be able to develop problem-solving abilities while developing an understanding of how business works in reality by gaining hands-on experience with conducting project activities.

Students will also pursue Analytical Ability & Digital Awareness as a Co-Curricular Course in which they will get up to speed on analytical thinking and digital literacy. This course equips learners with the tools needed to succeed, giving them an edge in multiple areas of expertise.

Sixth Semester

In this final semester, you’ll be able to explore a range of advanced courses and specialisations. Core courses include:

• Business Policy & Strategy:

This course is your key to unlocking success. It will provide invaluable knowledge and skills that you can use to develop and implement robust, far-reaching strategic plans on the fly – giving you an edge in corporate planning by teaching how to analyse environments, competitors, as well as internal facets of a business.

Through this module I gain access to understanding what it takes for strong decision-making in today’s modern world!

• Business Analytics & Data Science

Business analytics and data science offer powerful tools that can be applied to real-world scenarios. Through this course, you will gain an understanding of these concepts’ fundamentals as well as their practical applications.

You’ll learn how to explore and visualise datasets, perform statistical analysis, and utilise machine learning for complex problem-solving.

• Supply Chain & Logistics Management:

In today’s ultra-competitive business environment, superior logistics management can make all the difference as organisations strive for success.

This course equips students with a comprehensive insight into supply chain and logistics concepts, principles and strategies that help to ensure optimal goods flow along every link of the value chain – from procurement through to transportation, warehousing and inventory control right down to demand forecasting. 

A sound grasp of these fundamentals will give you an invaluable edge in unlocking performance potential within your organisation’s operations.

• Entrepreneurship Development:

This course encourages budding entrepreneurs to broaden their horizons and equip them with the right tools for success. Students will gain valuable insights on how to recognize an opportunity, analyse the market, create a solid business plan, manage finances and handle obstacles that come along with being an entrepreneur.

Students will need to write a Dissertation Project in their final semester. This BBA project is your chance to use what you’ve learned in school and demonstrate it in an actual business environment.

The teachers will help refine the research process for your dissertation, plus strengthen key skills such as problem-solving and communication – ensuring that every step of this journey towards a successful outcome will be smoothed out!

Students will also learn Communication Skills & Personality Development as a Co-Curricular Course in which they will learn techniques on increasing personal presence – such as grooming and style – that can positively impact how others view your professional image. 

Moreover, this course provides crucial knowledge needed for acing job interviews; from creating engaging resumes to excelling in group discussions! These tactics are guaranteed strategies towards success in both home and work-life situations.

Conclusion

The BBA program at SMS Varanasi offers a comprehensive education to aspiring business professionals. It covers every aspect of the modern business world, providing a detailed understanding of multiple subject areas and helping students apply their knowledge in real-world scenarios.

Students will also gain invaluable skills such as problem-solving and communication that is highly sought-after by employers. With this curriculum, you will be well-equipped to take the next steps towards a successful career in business.