Silence is a powerful tool, but so is the ability to speak to millions. Mass Communication can be your megaphone for social change. If you are a Mass Comm expert, you are the architect of the three main pillars of society – Truth, Transparency, and Progress. You are the one holding the camera and making the world watch, listen, and learn.

When you take admission to the BA (Hons) in Mass Comm program, you learn how information is created, distributed, and consumed by large audiences. You also learn about a wide range of media channels – from traditional newspapers and television broadcasts to the ever-evolving world of social media and digital platforms.

This dynamic field opens up a gateway to a multitude of exciting media careers for you. A Mass Comm graduate can become a journalist investigating social issues, a public relations specialist crafting compelling messages for organisations, or even a social media manager wielding the power of online communities.

A very important aspect of Mass Comm is the crucial role it plays in shaping public discourse. The information people consume through various media channels influences their opinions, beliefs, and understanding of the world around them. As Mass Communication professionals, you will act as bridges between the public and the information – and will have the power to shape conversations that drive social change.

Why is Mass Comm a Great Choice for Aspiring Social Advocates?

Media gives a voice to the public! Do you remember the widespread coverage of the 2012 Delhi gang rape case and the subsequent #MeToo movement? It put immense pressure on the government to do something to address sexual assault crimes. It resulted in the setting up of fast-track courts for rape cases to expedite trials for such cases and deliver swift justice.

Similarly, the constant influx of media reports on long queues and frustration at toll plazas led to public pressure on the government to find a solution to this problem. This likely played a role in the government’s push for wider FASTag adoption and streamlining toll collection processes.

The media’s role in disseminating information about the pandemic, government guidelines, and public health measures during the COVID-19 pandemic was stellar. Critical reporting highlighted issues like shortages of medical supplies and alleged mismanagement in some areas. This coverage led to increased scrutiny and calls for transparency and helped with smoothening large-scale roll-outs of preventive measures in a short period.

These are just a few cases where the media influenced public opinion and led to social movements and policy changes. 

Mass Communication (Mass Comm) professionals are the architects of information flow in today’s world. They:

• Create: They craft compelling content – news articles, documentaries, social media campaigns – tailored for various media channels.
• Distribute: They utilise various platforms, from traditional print and broadcast media to digital avenues, to ensure information reaches a wide audience.
• Analyse: They track audience engagement, analyse data, and measure the impact of their communication strategies.

A BA (Hons) in Mass Comm at SMS Varanasi equips students with the skills to become powerful advocates for social change. The program focuses on:

• Raising Awareness: Students learn to research, investigate, and present social issues in a way that captures public attention and ignites conversation.
• Media Influence: The program delves into the media’s power to shape public opinion. Students learn strategies for using various media platforms to influence social movements and advocate for policy changes.

Through a BA (Hons) in Mass Comm, you gain the tools to not just report on the world but to actively shape it for the better. This degree opens doors to diverse media careers, allowing you to become a voice for positive change.

Skills You Develop Through a Mass Comm Degree

• Critical thinking and analysis: Ability to dissect information, identify bias, and present balanced perspectives.
• Storytelling and communication: Craft compelling narratives that resonate with audiences.
• Research and data analysis: Gather evidence, verify information, and present arguments effectively.
• Media literacy: Understanding how media operates, its strengths, limitations, and potential biases.

Media Careers for Those Who Want to Become Society’s Voice

A BA (Hons) in Mass Communication (Mass Comm) equips you to be more than just an observer of the world; it empowers you to become society’s voice. Some of the most fulfilling career paths for Mass Comm graduates who want to be a force for good are:

• Investigative Journalist:  

“The duty of the journalist is to comfort the afflicted and afflict the comfortable.” ~ Finley Peter Dunn

As an investigative journalist, you can uncover the truth, expose injustices, and hold powerful figures accountable. Through in-depth research and compelling storytelling, you can ignite public outrage and spark social movements.

• Documentary Filmmaker:  

“The purpose of documentary filmmaking is to make the audience see the world in a new way.” ~ Errol Morris

Shine a light on critical issues through the power of documentary filmmaking. Documentaries can raise awareness, educate the public, and inspire action on social and environmental concerns.

• Social Media Manager for an NGO:  

“Social media is a megaphone for the voiceless. NGOs can use it to empower communities and ignite change.”

Harness the power of social media platforms to advocate for social causes. Develop engaging content, cultivate online communities, and mobilise supporters to drive positive change.

• Public Interest Communications Specialist:  

“Public interest communications are not about persuasion, but about providing the public with the knowledge and tools to make informed decisions.” ~ Dr. Maxwell McCombs

Craft impactful communication campaigns for non-profit organisations or government agencies. Educate the public on important issues like healthcare, environmental protection, or human rights.

• Public Relations Specialist for a Social Enterprise:  

“PR for social good is about using communication to amplify the impact of businesses that are changing the world.”

Promote the work of organisations that are tackling social and environmental challenges. Develop effective communication strategies that raise awareness and attract support for these impactful initiatives.

By pursuing a BA (Hons) in Mass Comm, you’re not just acquiring a degree; you’re investing in a future where you can use your voice to make a positive difference in the world. 

So, are you ready to become society’s voice?