In the digital age, content writing jobs are becoming increasingly popular with Mass Comm students with a strong grasp in a language. At SMS Varanasi, if you want to be a content writer, we help you with improving your English and Hindi language skills, understand the importance of business writing skills, and use AI as a tool to succeed in their chosen field.

These days, the art of writing modular content is becoming increasingly popular. Here’s a quick guide on how to master this content writing trend:

What is Modular Content?

Traditionally, content writing jobs require you to write something on a given topic. It ends up being static. You write a blog post or a featured article – and it goes online as it is.

Modular content is different. It’s part of a dynamic content strategy. When you write modular content, you break down into reusable and interconnected pieces. 

For Mass Comm students eyeing content writing jobs, this approach allows them to craft business content that’s flexible, interactive, and adaptable to different platforms, formats, and purposes.

For example, you can knit these broken down chunks of info into:

• Blog posts,
• FAQs,
• Reel scripts,
• Chatbot responses,
• Sales pitches,
• Customer Care scripts,
• Presentations,
• Case Studies,
• Testimonials,
• Informative videos, and more.

How to incorporate modular content into business writing?

Three major elements of modular content for business websites are:

• Visual Elements
• Text Blocks
• Modular Video Content

You can start with identifying reusable content components for your business across different pages and platforms. Mass Comm students can try freelance content writing jobs for practice where they have to analyse existing content for a business or organisation and find out how to leverage it best. They need to identify:

• images,
• videos,
• text snippets, and
• interactive elements

that can be used and reused in different ways.

You can increase the appeal and comprehension of the content you write by incorporating images, videos, or infographics to break up the text. These visual elements make the content more engaging and audience/reader-friendly.

Integrating modular videos strategically allows you to cater to audiences with different preferences – especially those who prefer AV content over text. It also adds variety to the content – and is a good way to break the monotony of reading long texts.

The best thing about having different content blocks is that you can program them to create personalised web pages for your visitors or defined audience groups. You can make your landing pages dynamic and present pages based on what one has been searching for or browsing through.

How to make a portfolio to apply for modular content writing jobs?

Mass Comm students must be aware of the latest industry trends for any career they choose. In content writing jobs, especially business writing, knowing the principles of modular content is essential. Writing content chunks and using headless CMSs facilitate easier consumption of the content.

Taking up some freelance content writing jobs or remote jobs involving modular content can help you come up with a powerful portfolio that showcases that you can build sophisticated content experiences.

As Mass Comm students, you must realise that coming up with modular content requires a shift in mindset of how content writing works. You will need to collaborate with UX (user experience) teams to understand customer journeys. You will need to divide content into pieces that can be:

• reused,
• substituted, and
• connected flexibly.

Like we assemble a tool box that can be used for different purposes, we need to build a kit of content blocks that can be used to compose different audience experiences based on their needs and contexts.

How to structure modular content?

You can start with making a module plan where, for each module, you define:

• the specific role,
• the kind of information it conveys,
• the benefit it offers, and
• its place in the larger content plan.

As Mass Comm students, you should be able to define user priorities of potential customers based on their place in the sales cycle (problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation). You can decide what users need to know first and what should come next (based on their priorities) and structure modules accordingly.

Once you have decided the content hierarchy based on user priorities, you need to present content in the descending level of importance (with the most important information on the top).

How to write useful modules?

Unlike literary writing, modular content writing jobs require you to address the specific topic or the core idea directly and in simple words. Unnecessary details should be done away with.

Also, each module should be self-explanatory and should be able to stand alone. It should have precise words, no ambiguity, and no need for additional context.

Modules should be independent of any form of sequencing. They might be used in various orders and contexts – and hence, each paragraph should be ‘whole’ in itself.

How to connect modules to come up with impactful content?

It is a good idea to maintain two groups of content – Persistent and Updated. Persistent content can be the one that would not require any changes later – such as business history, vision, mission, and info about its founding members. Updated content is the one that requires frequent changes – such as information about the team members, achievements, and media coverage.

When you take up modular content writing jobs, you need to learn about creating durable gateways that can effectively guide users into the depths of your detailed content. You will need to use classic phrases that are unlikely to change with time – providing stability to the overall content you are creating.

Also, you need to use a clear and concise writing style and follow consistent guidelines to prepare modular content – especially when multiple contributors are working on it. You will also need to make sure the gateways to your content are user-friendly, visually appealing, and are taking users to the content they need and want.

If you want to secure content writing jobs, mastering the skills of writing modular content can open new avenues for you. At SMS Varanasi, we are teaching Mass Comm students with core skills of the industry but are also preparing them for thriving in this content-centric era.

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