In India, Bachelor of Business Administration (BBA) is one of the most sought-after undergraduate programs.  It is a bachelor’s degree in business administration granted by colleges and universities after completion of undergraduate study by colleges and universities in the fundamentals of business management and usually including advanced courses in accounting, economics, finance, management, marketing, strategic management, supply chain management, and other key academic subjects associated with the academic discipline of business management.

The degree provides a broad knowledge of the functional aspects of a business organization and its association with other operational areas. In contrary to traditional undergraduate program available prior to BBA, such as BA, B. Com, or B.Sc. it is not exactly vertical in terms of knowledge domains. BBA provides considerably more cross functional knowledge than the traditional graduate programs. The degree develops the students’ decision-making skills, communication skills and other practical skills to make them good managers. Most BBA programs use multipronged approach in training delivery using case projects, presentations, industrial visits, interaction with experts from the industry over and above the traditional classroom lectures. Most BBA courses have associated internship programs, to provide real life working experience in an organizational setting.

Advantages of BBA degree over the other programs

1. Versatility: Unlike traditional undergraduate programs, A BBA degree is more versatile in terms of content, coverage, and method of delivery particularly at the bachelor’s level. The program has a proper mix of practical and theory and some soft skills required by a management professional. This program has better employment possibilities because of this aspect. 

2. Professional Program: BBA is a perfect professional program for a student who wishes to pursue his career in the area of business and management. Most students get job offers after the completion of the program, and some get opportunities in good companies without even doing masters. Incidentally, BBA pass outs have one of the highest employment rates as compared to other bachelor programs.

3. Industry Oriented Course: BBA course content is more industry centric than other programs, with a fine amalgamation of theory and practical content in its program. Making it more job centric than other courses at undergraduate level.

4. Have natural progression to an MBA program: Student seeking to do an MBA program are more attuned to it after doing BBA and find it as a natural and seamless progression. As most of the topics are same or similar, with larger scope and coverage. The BBA students find it comparatively easier to learn as the contents are mostly an extension to the contents they have studied in BBA.

5. Personality Development: Many BBA programs have some modules associated with inculcating various soft skills required for the industry, so the BBA students gets to learn those skills which positively impact his personality and help him integrate with the industry far better.

6. Entrepreneurial Approach: The BBA program helps develop an entrepreneurial approach in the students. With multifunctional knowledge, which includes, marketing, Human resource, finance and IT, a BBA graduate can start his own business. The government is also providing options and opportunities to help and assist entrepreneurial persons opening their start-ups, things are bright for a BBA graduate.

7. Early Start to Career: While most job opportunities are available after completion of post graduate programs, BBA by virtue of the content coverage and pedagogy provides better chances for an early start to career. Many financial institutions and other business organizations look for BBAs.

8. Cost of the Program: BBA programs are much more affordable and less expensive than other management programs. The per semester cost is mostly under 50,000/- for most of the institutions making it easy on pockets of the parents.

How to choose a BBA college?

Now most universities in India and their affiliate colleges are giving BBA programs, there is no dearth of options. But this also adds to confusion as to which institute is better. For an undergraduate program it is better to take admission in any university or college which is near to your place, as travelling far away and spending lot of money doesn’t necessarily result in better return on investment. If one is willing to invest high and go to faraway places, it is better to do so for an MBA. One should look for college reputation and feedback and its brand equity, along with the quality of faculty, by way of their experience, association with the industry. Good infrastructure and library facilities is an added advantage. Fee should not be the first criterion for deciding on the college, because it is the content delivery which is more important than the content itself. Hence, the institution which is better equipped to deliver the program and has the facilities, faculties, and infrastructure to do so should be preferred.