Choosing a field of study is a significant decision – one influenced by individual aspirations, market demands, and personal growth ambitions. Many students who are contemplating a career in business through a BBA or MBA need to understand what their motivations are for joining these courses.

Based on a recent study in Kazakhstan, here are the five top motivations for students to pursue business education programmes:

1. Career Advancement and Professional Growth

The pursuit of Business Studies, especially MBA, is largely driven by the aspiration for career advancement. It’s seen as a stepping stone to:

• Secure higher positions:  With an MBA degree in hand, an MBA degree helps you climb the corporate ladder more swiftly. These job promotions often come with increased responsibilities, enhanced decision-making roles, and of course, better remuneration. It gives a tangible boost to one’s professional trajectory.
• Facilitate transition to new professional fields: Business Studies offers students versatile skills and a broad spectrum of knowledge that can be transitioned seamlessly across diverse professional domains, industries and sectors. This allows students to adapt to new and varied career paths easily.

You need to realize that the return on investment on business education programmes manifests in the form of enhanced career prospects, diversified opportunities, and the potential for increased financial rewards.

2. Enhanced Employment Opportunities

A pivotal motivation is the anticipation of improved employment prospects post-graduation. MBA degrees are perceived as a significant contributor to graduates’ employability, making them highly desirable for those looking to establish a firm footing in the business realm.

BBA and MBA programmes have a comprehensive curriculum that encompasses core facets of businesses, such as:

• finance,
• marketing,
• operations,
• human resources, and
• strategy.

They also nurture skills like:

• critical thinking,
• leadership,
• problem-solving, and
• innovation.

It means that students of these programmes are prepared to contribute effectively and lead proficiently in the ever-evolving employment landscape.

The perceived value of an MBA in acquiring desirable roles is a significant driver, emphasizing the importance of aligning programs with market needs.

An industry-relevant MBA curriculum emphasises on:

•  practical exposure and application through internships and projects,
• acquisition of soft skills and technological literacy, and
• incorporating sustainability and ethics in business practices.

3. Personal Development and Self-Esteem

Beyond professional gains, personal growth and enhanced self-esteem emerge as significant motivations, business education programmes are associated with broadening one’s perspective, fostering self-development, and elevating social status.

The acquisition of an MBA is intertwined with societal acknowledgement and a sense of accomplishment, impacting interpersonal relations and societal perceptions positively.

In India, there are few courses that are as respected as the STEM programmes – and an

MBA is one of them. It is associated with one’s prestige and accomplishment. Since business education programmes are usually rigorous, they instil a sense of self-confidence in individuals.

The degree opens up avenues for better professional roles and higher salary brackets – which further improves one’s standing in society.

4. Diverse Knowledge and Skill Acquisition

Students opt for BBA and MBA programmes to acquire a comprehensive understanding of international business and to enhance their professional and financial status.

In the dynamic, fast-paced global business environment, MBA programmes are being updated to offer students a nuanced understanding of:

• global economic and business climates,
• international financial markets, and
• cross-cultural management practices.

Business studies today include international trade policies, global marketing strategies, managing distributed teams, and international financial management.

MNCs that deal with different market conditions and diverse workplace environments are always on the lookout for managers and leaders who can understand such global dynamics – and offer attractive salary packages to those who can fit into these roles.

The multifaceted knowledge and advanced skill acquisition provided by these programmes are substantial motivators, aiding students in adapting to the evolving global context and market dynamics efficiently.

5. Networking and Collaborative Opportunities

Networking is highlighted as a valuable benefit, enabling the formation of useful professional connections and collaborative opportunities. These connections can significantly influence employment patterns and are perceived as crucial elements for career mobility and advancements.

Business education programmes offer the best opportunities for professional networking, especially if you want to make a career in business. They offer you a chance to:

• build relationships with your peers across various backgrounds, industries, and regions,
• interact with industry leaders during guest lectures, seminars, and workshops,
• be a part of extensive and active alumni networks that can introduce you to job opportunities, mentors, and industry insights,
• mingle with corporate representatives as well as academic and industry experts during networking events, conferences, and corporate meet-and-greets,
• be a part of internships and corporate projects integrated into business education curriculums to facilitate real-world experiences, and
• using the institute’s online platforms and social media channels to extend your networking sphere beyond physical boundaries – where you can bounce ideas, share knowledge, and avail of opportunities long after you complete your course.

Why are You Doing Your MBA?

As an aspiring BBA or MBA student, it’s crucial for you to reflect on these motivations. And check out how the academic programme you choose aligns with your personal goals, aspirations, and the current market demands. With these insights, you can make informed decisions and optimize the learning outcomes of your business education programmes!