Blogging is a great way to: 

• share knowledge, 
• build your personal brand, and 
• connect with people around the world. 

But how do you write a blog post that attracts readers and ranks high on search engines? 

We talked to Rruchi Shrimalli, Content Head at AAJneeti Advertising, who has 25 years of experience in content writing, for some expert tips. 

And with her help, we are offering you a step-by-step guide on how to write a blog post as well as a blog post template for beginners to help you get started. 

So, let’s begin.

Q 1: Rruchi, you have 25 years of experience in content writing. What is the first step in writing a blog post?

Rruchi: The first step in any step-by-step guide to blogging is to choose a topic you love or your niche. You must write about something you are interested in but make sure that there are a group of people who would want to read about it (after all you want an audience!).

For example, if you enjoy cooking, start a food blog. Your passion will show in your writing and keep you excited about blogging. 

To find out if others might be interested in your topic or not, you can use tools like Google Trends to see what people are searching for. Alternatively, you can also use it to find out how popular your topic is.

Q 2: After choosing a topic, what’s the next step in your step-by-step guide to blogging?

Rruchi: The next step is to know who your readers are. Understanding your audience will help you write content that meets their needs. 

Ask yourself questions like:

• What problems do my readers have?
• What do they want to learn?
• What language, tone, and writing style do they prefer?
• What is their existing knowledge about the topic?

This will help you create content that connects with them. Once you have a clear idea of your readers, you can start planning your blog. This is one of the best blogging tips to follow.

Q 3: What is a blog plan and how do you create one?

Rruchi: A blog plan is like a guide for your blog. It includes: 

• what topics you will write about, 
• when you will post, and 
• what you want to achieve. 

For example, you can plan to post once a week and list the topics you want to cover in the next few months. 

Having this plan helps you stay consistent, which is important for growing your blog. It’s also good to have clear goals, like getting more subscribers or increasing website traffic. 

I hope that following this blog post guide can help you create an effective plan.

Q 4: How do you choose a blogging platform and domain name?

Rruchi: For beginners learning how to write a blog post, platforms like WordPress, Blogger, or Medium are great options because they are easy to use and have good support. 

Your domain name should match your blog’s theme and be simple to remember. Avoid using long or complicated words. For example, if you’re starting a travel blog in Hindi, a name like “Ghumakkad.com” is a good choice.

Q 5: What are the important things to set up in a blog?

Rruchi: Customising your blog is important. Choose a simple design that is easy to use. Include essential pages like ‘About’ and ‘Contact’ so readers can learn more about you and reach out. 

Also, add social sharing buttons to make it easy for readers to share your posts. Using a standardised blog post template for beginners will help you come up with posts quickly. The template needs to be customised according to the topic you choose to write on: sports, food, tech, fashion, industry insights, or whatever you desire.

Q 6: How important is keyword research when writing a blog post?

Rruchi: Very important! Keywords help your post show up in search engines. Use tools like Google Keyword Planner or Ubersuggest to find keywords related to your topic. 

For example, if you’re writing a step-by-step guide to blogging, look for similar phrases like “blog post template for beginners.” Use these keywords naturally in your content to help people find your post.

Q 7: How should you structure a blog post?

Rruchi: I recommend using a template. Start with a catchy title and an introduction that tells readers what your post is about. Then, divide your content into sections with subheadings to make it easy to read. 

Add examples, tips, and visuals like pictures or infographics to make it more interesting. Finish with a conclusion that sums up your main points and includes a call to action, such as asking readers to comment or share the post. 

Following these blogging tips will help you create a well-organised post.

Q 8: Can you share a simple blog post template for beginners?

Rruchi: Sure! Here’s an easy and simple blog post guide for beginners to help them organise what they want to write about:

1. Title: Create a catchy and informative title. Use relevant keywords right in the title or headline.
2. Introduction: Start with something interesting to grab attention. Briefly explain what the post is about and why it’s helpful.
3. Section 1:
   • Subheading: Clearly state your main point.
   • Write a few sentences explaining this point and use examples or statistics.
4. Section 2:
   • Subheading: Talk about another important point.
   • Provide details using bullet points or a numbered list.
5. Section 3:
   • Subheading: Share extra tips or advice.
   • Include any special information or expert advice.

You can add as many sections as you like.

6. Conclusion: Summarise the main points and suggest what readers can do next.
7. Visuals (Optional): Add images, infographics, or videos throughout your post to break the monotony of reading the text and make it more engaging.
8. Call to Action (CTA): Ask readers to comment, share, or follow your blog.

This template will help you write clear and organised blog posts!

Q 9: What blogging tips would you give to beginners?

Rruchi: Here are some tips on how to write a blog post that SMS Varanasi students might find useful:

1. Know Your Audience: Understand who you are writing for and create content that interests them.
2. Create Catchy Headlines: Use strong, keyword-rich titles that grab attention. The headline is the first thing people see, so make it stand out.
3. Keep It Short and Simple: Use short paragraphs and bullet points to make your post easy to read. People often skim through content.
4. Follow SEO Basics: Use keywords, meta descriptions, and image tags to help your post show up in search results.
5. Start Strong: Begin with an interesting introduction that tells readers what they will learn. If they see value, they’ll keep reading.
6. Be Yourself: Write in a genuine and friendly way. This helps you connect with readers and builds trust.
7. Include a Call to Action (CTA): Ask readers to comment, share, or subscribe. This helps create a community around your blog.

Q 10: How can you promote your blog?

Rruchi: Promoting your blog is just as important as writing it. Share your posts on social media, join forums related to your topic, and try guest blogging on other sites to reach more people. 

You can also use an email newsletter to keep your readers updated about new posts. If you use a blog post template for beginners, you can create content quickly and focus more on promoting it.

Q 11: How can you check if your blog is doing well?

Rruchi: Use tools like Google Analytics to see how your blog is performing. Look at things like: 

• how many people visit your blog (page views), 
• how long they stay (bounce rate), and 
• how they interact with your posts (user engagement). 

This step-by-step guide to blogging will help you find out what’s working and what you can improve.

Q 12: Do you have any final advice for new bloggers?

Rruchi: Be regular with your posts and try new things. Blogging takes time, and you will get better as you go. Keep learning, keep writing, and most importantly, enjoy the process!

These blogging tips and this blog post guide will help you get started on your blogging journey. Happy writing!