Did you know that most of the top global CEOs have a business degree! A BBA degree sets the foundation for leadership, with 70% of graduates landing managerial roles within 3 years.
In India, the Bachelor of Business Administration (BBA) is one of the most sought-after and favoured undergraduate programs.
Getting a Bachelor of Business Administration means you have the knowledge of business fundamentals and management. This degree provides you with the options for specialisation, whether it’s a BBA degree in finance, a BBA in marketing management or other advanced courses in accounting, economics, strategic management, supply chain management, etc.
If you have just passed your school and are considering doing a Bachelor of Business Administration then you have come to the right place. In this blog, we will be covering why a Bachelor of Business Administration (BBA) is the perfect choice for you. We will also discuss its advantages over other degrees and how you can choose the right BBA degree university for you. No matter your preference, whether it’s a BBA finance and international business, or BBA in marketing management, we have got you covered. Let’s dive straight in.
What is a Bachelor of Business Administration (BBA)?
A Bachelor of Business Administration provides a broad knowledge of the functional aspects of a business organisation and its association with other operational areas.
In contrary to traditional undergraduate programs available prior to BBA, such as BA, B.Com, or B.Sc a BBA degree is not exactly vertical in terms of knowledge domains. BBA provides considerably more cross-functional knowledge than traditional graduate programs.
The degree helps students develop:
- Decision-making skills
- Communication skills
and other practical skills to make them good managers. Most BBA programs use a multipronged approach in training delivery using case projects, presentations, industrial visits, and interaction with experts from the industry over and above the traditional classroom lectures.
Most BBA courses have associated internship programs, to provide real-life working experience in an organisational setting. One thing about BBA degree is its holistic approach towards teaching students how businesses operate and how to effectively manage a company.
Advantages of a BBA Degree Over Other Programs
1. Versatility
Unlike traditional undergraduate programs, A Bachelor of Business Administration degree is more versatile in terms of content, coverage, and method of delivery, particularly at the bachelor’s level. The program has a proper mix of practical and theory, and some soft skills required by a management professional. This program has better employment possibilities because of this aspect.
2. Professional Program
A Bachelor of Business Administration is a perfect professional program for a student who wishes to pursue a career in the area of business and management. Most students get job offers after the completion of the program, and some get opportunities in good companies without even doing a master’s. Incidentally, BBA passouts have one of the highest employment rates as compared to other bachelor programs. Whether they have an inclination towards a BBA finance and international business or just a BBA in marketing management, there’s a place for everyone.
3. Industry Oriented Course
BBA course content is more industry-centric than other programs, with a fine amalgamation of theory and practical content in its program. Making it more job-centric than other courses at the undergraduate level.
4. Has a Natural Progression to an MBA Program
Students seeking to do an MBA program are more attuned to it after doing a BBA and find it as a natural and seamless progression. Most of the topics are the same or similar, with larger scope and coverage. The MBA students find it comparatively easier to learn as the contents are mostly an extension of the contents they have studied in BBA.
5. Personality Development
Many BBA programs have some modules associated with inculcating various soft skills required for the industry, so the Bachelor of Business Administration students get to learn those skills, which positively impact their personality and help them integrate with the industry far better.
6. Entrepreneurial Approach
The BBA program helps develop an entrepreneurial approach in the students. With multifunctional knowledge in marketing, human resources, finance and IT, a BBA graduate can start his own business. The government is also providing options and opportunities to help and assist entrepreneurial persons in opening their start-ups. Things are bright for a BBA graduate.
7. Early Start to Career
While most job opportunities are available after completion of post-graduate programs, BBA by virtue of the content coverage and pedagogy provides better chances for an early start to a career. Many financial institutions and other business organisations look for Bachelor of Business Administration graduates.
8. Cost of the Program
BBA programs are much more affordable and less expensive than other management programs. The per semester cost is under ₹50,000/- for most of the institutions, making it easy on the pocket.
How to Choose a Good BBA Degree University?
There is no dearth of options in choosing a college as most universities in India and their affiliate colleges are offering BBA programs. But this also adds to the confusion as to which institute is better.
For an undergraduate program, it is better to be admitted to any university or college which is near to your place, as travelling far away and spending a lot of money doesn’t necessarily result in a better return on investment. If one is willing to invest high and go to faraway places, it is better to do so for an MBA.
In order to choose a good BBA degree university one must look for a few things which are:
Accreditation & University Reputation
Check whether the college has been approved by recognised regulatory bodies like UGC, NAAC, AICTE or NBA.
Research the university’s ranking, reputation, and alumni success stories.
Specialisations Offered
Many universities offer specialisation in BBA, like BBA degree in finance, BBA in marketing management, International Business, Human Resource Management and so on. Choose a university that offers these specialisations that help you align with your goal.
Placement Opportunities
Doing a Bachelor of Business Administration means getting great job opportunities, and what’s a university which can’t provide you with that? Before finalising your college, look for its placement history and if it has a tie-up with the top recruiters from the finance, marketing and business sectors, then it’ll be a major plus.
Internship & Industry Exposure
A good university always has good internship programs, check whether the university collaborates with businesses for guest lectures, workshops, and live projects.
Getting good industry exposure will give you an edge over the others in the job market.
Other than all this, factors like good infrastructure—such as modern classrooms, libraries, business labs, and access to research databases—along with facilities like hostels, student clubs, and extracurricular activities also enhance the learning experience. Moreover, fee affordability and a good alumni record are always a plus.
Conclusion
In a growing economy like today, the country needs skilled professionals who can handle and manage the business process well, and who can better understand it other than the Bachelor of Business Administration grads. In this blog, we have talked about what a Bachelor of Business Administration means and how this degree is different from other undergraduate degrees. We also discussed what you should look for while choosing a college to do your Bachelor of Business Administration. You should look for an institution which is better equipped to deliver the program and has the facilities, faculties, and infrastructure to do so should be preferred.
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