Digital Marketing is a form of marketing which involves using technology for the purpose of promoting a business. We discussed Digital Marketing in detail in our previous article. If you missed it, you can check it out here: What is Digital Marketing?

Every business, big or small, needs to practice marketing in order to flourish and to make an optimum profit from its offerings. Marketing is one such tool that makes the process of bringing in consumers faster and letting people know about the business. The use of Digital Marketing makes it easier for commerce to showcase its product or service to the target audience in an effective manner.

The target market depends upon the offered commodity or service and its use, for example, Firm A produces diapers for children. We know diapers are purchased by parents or guardians raising a newborn child, so the target market for this product would be men and women between the ages of 20-30 years. With the use of Digital Marketing, the product can be targeted towards the audience through platforms which are being used by the target market.

While studying Digital Marketing, we must take into consideration the factors which play a key role in the marketing process. Important things like the quality and other crucial factors of the product/service should always be checked and improved to ensure the best results from marketing it. No amount of marketing can make a bad product survive for long in the market, as consumers are the ultimate judge.

Before we dive into the constituents of Digital Marketing, we must know that this field is ever-growing and developing. The world is only getting better and better with the use of technology and, thus, Digital Marketing will prosper and include more concepts which can further be studied.

Some of the most important modules that one must be knowing when planning a career in Digital Marketing or practising it are:

Search Engine Optimization (SEO)

SEO is a process of managing content online or on a website in a manner that it appears on search engines according to its aptitude. It helps in the recognition of the content by giving it visibility on search engines, like Google, Bing, etc.

You must have searched about something on Google, let’s say you searched ‘Places to visit in Australia’ and you found many articles on the first page itself.

How does Google arrange the articles on its pages?

The answer is SEO.

Google analyses the use of SEO on a website or content and accordingly decides the order of the search results. Thus, SEO boosts your online work by increasing its visibility on search engines.

There are numerous things to learn in SEO to be able to perform it, but once you have attained the required knowledge, you can use this process to boost your online work.

Search Engine Optimization can be broadly categorized into two categories:

1. On-page Optimization

2. Off-page Optimization

On-page Optimization includes optimizing the content, structure of the website, meta description and tags, etc.

Off-page Optimization involves building links to your website from other websites on the web. It also includes activities like:

• Blog Commenting

• Forum Postings

• Article Submission

• Social Bookmarking, and many more.

We can say that Search Engine Optimization is one of the most vital processes involved in Digital Marketing.

Content Marketing

This is a very crucial part of any kind of Marketing. Content Marketing involves attracting consumers and promoting your product/service with the optimum use of content. No type of marketing can work if the content of your website or webpage is inadequate or of low quality.

“Content is the king of Marketing and SEO is his Advisor”.

The strategy used to make the best use of the content to make your business grow and develop can be summed up as Content Marketing. It is a continuous process as your content will keep your audience intact only if you’re able to maintain the quality and quantity of the content.

As quoted by the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

Content Marketing involves specialization and can be done by someone who has enough experience to understand the needs of the firm, as well as the customers or prospective customers. Thus, it bears many fruits for the organization such as:

• Increased sales
• Retaining customers
• Cost savings
• Efficient and trust-generating.

The process of Content Marketing is research-oriented and involves a number of steps to achieve the best results. It is not just to create content but also to promote it and analyse the response of the content. Thus, the job of a Content Marketer is a significant one.

Social Media Marketing

In the most basic terms, Social Media Marketing is the process of using social media to promote a business. The use of social media has become so prominent in the digital industry that it has earned this right to be called a platform for marketing. And it has rather become a preferred platform as most people in today’s era use social media for various purposes making it a resourceful platform.

Social media platforms, such as Twitter, Instagram, Facebook, etc give a benefit wide range of audiences and it is the firm’s responsibility to understand the type of audience their chosen platform offers. The target audience should be using the chosen platform so that maximum outreach is provided for the product or service.

Search Engine Marketing (SEM)

You must be thinking about the similar sounding attributes and why there’s got to be so many of them – SEO, SMM, SEM, etc. But knowing these give you enough idea about the working of Digital Marketing and what all it constitutes of. Similar to SEO, SEM also focuses on getting traffic on the website or the web page. However, contrasting to SEO, this form of Digital Marketing uses a paid advertising system.

SEM involves paying the search engine a certain amount of money to make the content visible in search results when certain keywords or key phrases are being used for the outcome. It is also a very widely practised form of Digital Marketing.

Besides the above-mentioned modules, the Digital Marketing curriculum also involves other important topics such as Email Marketing, Influencer Marketing and Affiliate Marketing.

• Email Marketing refers to the practice of sending emails to people who have subscribed to a service.
• Influencer Marketing as the name suggests, refers to getting famous influencers on board with your product or service so they can help promote it.
• Affiliate Marketing is all about forming partnerships with other websites to drive more sales and traffic.

All these modules are a part of the Digital marketing course which teaches you how to utilize digital channels for effective marketing. Thus, learning about Digital Marketing not only increases your awareness but also helps you understand the basics of marketing in the present age.

At SMS Varanasi, we provide comprehensive knowledge of these modules, making sure that our trainees excel in the world of Digital Marketing. With our renowned faculty and unique teaching methodologies, you are bound to learn the best! So, what are you waiting for? Enrol now!