The field of journalism is certainly broad and lively, but not all Mass Comm grads want to go down the trodden path that leads to news reporting. If you want to break out of the newsroom, here are 10 intriguing Non journalism careers that may be better suited to you:

1. Public Relations Specialist

One of the top unconventional career paths for Mass Communication graduates is Public Relations (PR), which can be categorised as an offshoot of journalism. Those looking for Non journalism careers can explore this field, especially Mass Comm grads who are good at storytelling, research and building relationships.

When you work in public relations, your job is to handle brand reputation for clients or corporations. You will assist in creating press releases and managing media events, so your Mass Communication skills are relevant and valuable here.

In this field, you often work for an agency but you can also freelance and work directly for the clients.

2. Content Marketing Strategist

Content is king in the digital age. A content marketing strategist creates and manages content strategies to engage and convert audiences. This profession requires the use of one or more of your Mass Communication skills, especially those related to making presentations and understanding the psychology of your audience. You will write blog posts, white papers and social media content that educates as well as delivers business impact.

It is one of the ideal Non journalism careers for Mass Comm grads as their journalistic skills in writing and research are quite useful to create content which connects with the target audience.

3. Corporate Communications Manager

One of the unconventional career paths for Mass Communication graduates is Corporate Communications. This role involves every communication that originates from the company – whether caters to internal or external audiences. Depending on the organisation, you might be required to write speeches and annual reports or coordinate communication strategies across multiple platforms.

Your talent in creating the most effective and crisp points is vital. Those who work in Corporate Communications jobs are expected to build brand image by consistently highlighting what your company has been known for, as well as, providing answers to questions people ask about the company, its products and services, its morals and values, and more.

4. Social Media Manager

In the era where social media is the primary news source, being a good social media manager is more important than ever. One of the Non journalism careers for Mass Comm grads, this stream permits you to utilise your Mass Communication skills in the digital world. Your sense of newsworthiness, your grasp of storytelling techniques, and your digital savviness will help capture target audiences’ attention and drive engagement.

5. Political Campaign Manager

If you have a taste for politics, managing the actual rollout of a political campaign from strategy to execution might be the job best suited to you.. Your journalism experience is also very relevant in this field. Research and writing behind the scenes is much in demand preparing speeches, press releases, and getting in tune with voters through social media.

With your hard work, analytical thinking and presentation skills, it is one of the unconventional career paths for Mass Communication graduates where you can shine.

6. Speechwriter

Although speechwriting might not seem to be intriguing at first, it is a very interesting Non journalism career option. Speechwriters are required by politicians, business leaders, and other public figures who need to give speeches regularly. To thrive in this role, you need to have a good understanding of the language, the tone and the audience – core elements of your Mass Communication curriculum.

Your expertise in writing and your keen sense of audience perception will enable you to craft powerful speeches that leave a lasting impact.

7. Digital Content Creator

One of the unconventional career paths for Mass Communication graduates that has recently become quite popular at SMS Varanasi is digital content creation.

Digital content creators are responsible for producing engaging multimedia content for various online platforms It can be in the form of writing blog posts, producing videos, or designing infographics. This career allows you to explore the creative side of Mass Communication.

Your journalistic skills in storytelling and your familiarity with digital media make you a strong candidate for creating content that captivates and informs online audiences.

8. Brand Journalist

Brand journalism is an innovative field that merges journalism with marketing. As a brand journalist, you’ll create content that tells the story of a brand in a journalistic style. This could include writing feature articles, producing video documentaries, or managing a brand’s blog.

Your ability to find and tell compelling stories will be invaluable in creating authentic content that builds trust and loyalty with consumers.

9. Podcast Producer

Podcasts have become a popular medium for storytelling, and producing them can be a rewarding Non journalism career. As a podcast producer, you’ll be involved in everything from researching topics and interviewing guests to editing audio and marketing the final product.

Your journalism skills in research, interviewing, and narrative structuring will help you create podcasts that are both informative and engaging.

10. Investigative Researcher

If you have a passion for uncovering the truth, consider a career as an investigative researcher. This role involves digging deep into issues, whether for documentary filmmaking, non-profit organisations, or even legal firms. Your Mass Communication background will provide the research and analytical skills necessary to excel in this field.

Your ability to conduct thorough research and verify facts will be crucial in uncovering stories and bringing important issues to light.

Conclusion: 10 Exciting Non Journalism Careers For Mass Comm Grads

For Mass Comm grads, the skills acquired through a journalism education are highly transferable, opening up a wealth of Non journalism careers. Whether you’re interested in corporate communication, digital content creation, or political campaign management, there are plenty of unconventional career paths for Mass Communication graduates. By leveraging your strengths in writing, research, and storytelling, you can carve out a successful and fulfilling career beyond traditional journalism.